We started with a bucket of clay and a short list.

The first thing we made was the raw clay powder, and it was mostly for ourselves. We had spent years reading labels on shelves full of things that claimed everything and disclosed nothing. Twenty ingredients, four of them doing work, sixteen doing marketing.

So we cut it back. One clay, from one deposit, sifted and nothing else. Then a mask. Then a balm for legs that had run further than they wanted to. Then a deodorant that worked without aluminium, which took us eleven attempts.

The oils came later and from a different impulse. Not to fix anything — to mark something. A scent you put on before the work begins. That became Ritual, and it sits alongside Recovery as its own pillar rather than an accessory to it.

We are not doctors and we do not pretend otherwise. Nothing we make treats a condition. What we can promise is that the label is the whole truth, that clay lots are tested for heavy metals with results published against the batch number, and that if you write to us a person answers.